Factors of the enterprises activity on different types of markets

Abstract

In given work we consider the factors of internal environment of an enterprise, that defines its position in outside environment, and methodize arrangements on development of organizational activity in outside environment. We offer the typology of markets by stage of their life cycle and competition level, which could be considered while planning arrangements of improvement of an enterprise's market position. We consider the complex of activities of modification of commodities and their range in order to increase enterprise's competitive ability, that underlies development of the factors of internal environment in market environment.