Marketing strategy in manufacturing and promoting grain and bakery products (the case of voronezh regional market)

Authors

Keywords:

marketing, marketing communications, competitiveness, packing, consumer preferences, marketing research, interrogation, creation and progress of the commodity mark, progress, mark, advertising activity, taste and appearance of bread, firm packing of bread

Abstract

The paper is devoted to examining present state of manufacturing and promoting grain and bakery products. Using an example of consumption grain and bakery of production in Voronezh market the author formulates major recommendations for improvement of marketing activity in the field of promotion. Also, main directions on increasing competitiveness of grain and bakery production by means of effective application of elements of a complex of promotion are offered to bread-manufacturing factories.

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Author Biography

  • Oksana Anatolevna Samagina, Voronezh State University

    преподаватель (соискатель)

References

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Published

2008-03-31

Issue

No. 1 (2008): January-June

Section

S

How to Cite

Samagina, O. A. (2008). Marketing strategy in manufacturing and promoting grain and bakery products (the case of voronezh regional market). Proceedings of Voronezh State University. Series: Economics and Management, 1, 133-138. https://journals.vsu.ru/econ/article/view/9406