Industrial Tourism at Light Industry Enterprises

Abstract

The purpose is spatial diagnostics of the development of industrial tourism as one of the areas of renovation of light industry. Materials and methods. The data of offi cial statistics and expert survey on the development of industrial tourism in the regions of Russia were analyzed, and the share of light industry enterprises participating in the development of tourism was determined. Results and discussion. Light industry is a problematic, but popular and dynamically developing sector of the Russian economy. One of the promising mechanisms for its structural and territorial renovation is industrial tourism, which allows for the formation of regional brands, popularization of products, attraction of investors, buyers and employees. Risks and threats that hinder the implementation of tourism activities at light industry enterprises have been identifi ed, including additional workload on personnel, complication of reporting, technological arrangement of safe stay of visitors. An expert survey has shown that there are a number of specifi c problems for the development of tourism at small enterprises, prevailing in the light industry. Conclusion. The research showed that industrial tourism is a new and promising direction for some sectors of the economy, including light industry, but there are hidden problems that need to be taken into account when planning. Sustainable trends and real opportunities for the transition of light industry to a new level of development were identifi ed, taking into account openness and accessibility for potential investors and consumers.