Socio-economic and environmental factors determining the development and promotion of the tourism potential of the Krasnodar Region
DOI:
https://doi.org/10.17308/geo.2019.4/2711Keywords:
Socio-economic conditions, environmental conditions, anthropogenic pollutants, environmental risk, inbound tourism, international tourism, public administration, destination marketing, tourism destination brandingAbstract
The article assesses the development of the tourism potential of the Krasnodar region. The complex impact of socio-economic and environmental conditions on the example of the Adler district of the city of Sochi is studied. The main problems of the tourism development are listed. Perspective techniques of tourism destination branding and promoting into domestic and international tourism market are determined.









