THE INSTITUTION OF FRIENDSHIP IN THE ERA OF DIGITAL TRANSFORMATION

Authors

  • I. V. Alenkova Nizhny Novgorod State Technical University named after R. E. Alekseev
  • M. V. Prokhorova Nizhny Novgorod State Technical University named after R. E. Alekseev

DOI:

https://doi.org/10.17308/history/1995-5480/2026/1/88-92

Keywords:

institution of friendship, digital transformation, virtualization of social ties, performativity, commodification

Abstract

Тhe article analyzes the fundamental transformation of the institution of friendship under the influence of global digitalization. Through a synthesis of classical sociological theory and contemporary approaches, it identifies and conceptualizes three key dimensions of this transformation: virtualization, performative nature, and commodification. The empirical foundation is provided by data from a nationwide survey conducted by the Russian Public Opinion Research Center (VCIOM) in September 2024.

Author Biographies

  • I. V. Alenkova, Nizhny Novgorod State Technical University named after R. E. Alekseev

    Candidate of Economic Sciences, Associate Professor, Associate  Professor of the Department of «Innovation Management»

  • M. V. Prokhorova, Nizhny Novgorod State Technical University named after R. E. Alekseev

    Candidate of Sociological Sciences, Associate Professor, Head of the Department «Public Relations, Marketing and Communications» 

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Published

2026-04-07

Issue

No. 1 (2026): Январь-Март

Section

Scientfic Information