Clustering of retail enterprises based on the service component

Abstract

Importance: analysis of Retail Enterprises in the Russian Federation. The article examines the essence of the concept of a «service package», analyzes trends in retail trade, differentiates formats based on the specialization of trading activities, and substantiates the clustering of enterprises according to their service component. Purpose: to explore the essence of the concept of a “service package” and justify the feasibility of distinguishing a service component within it, which serves as the basis for clustering retail enterprises. Research design: the study is based on a comprehensive and systematic approach, incorporating methods of analysis, synthesis, and logical reasoning. The theoretical section utilizes works by leading Russian experts in the field of services. The empirical section includes an analysis of statistical data from Rosstat and the differentiation of retail enterprises according to their specialization. Results: the diversity of retail formats enables the formation of a service package for customers that best meets their needs. These services are classified based on their nature, scope, intensity, service level, purpose, complexity, staff qualification level, degree of individualization, delivery method, target audience, range, and timing of provision. In a saturated market, the service component allows enterprises to create additional competitive advantages and encourage repeat purchases.