Aspects of the development of a hotel enterprise in the conditions of the innovation paradigm

Abstract

Purpose: to consider and systematize the theoretical and methodological aspects of the development of a hotel enterprise in an innovative paradigm. Discussion: the article provides a rationale for the non-alternative nature and high level of importance of using innovations for the progressive development of hotel business enterprises, reveals the essence of functional and target orientations and highlights the main features of the hotel enterprise functioning within the framework of the innovation paradigm, analyzes individual existing practical aspects of the innovative and active development of hotel enterprises in country. Results: the author offers a detailed assessment of the features of the use of innovations in the economic activity of hotel-type enterprises. The main advantage of such an assessment is the determination of the main directions of expansion of innovative activity in the hotel business system, which can contribute to the development of enterprises in this area of ​​ activity.