Environmentally responsible business behavior: reasons, levels, results

Abstract

Importance: the subject of this study is theoretical and methodological approaches to the problem of greening the behavior of enterprises and organizations of any industry and field of activity. Purpose: identifying key sources, causes, choosing an acceptable level and assessing the results of environmentally responsible business behavior. Research design: Analysis of the concepts of «ecological creation» and «environmentally responsible behavior», search for the causes and results of the latter using methods of analysis and synthesis, comparative analysis, monographic studies. Results: the author’s classification of environmental damage is proposed; distinctions were made between the environmental friendliness of the company’s work and the environmental friendliness of the products it produces; a pyramid of environmental responsibility of business is proposed, similar to Carroll’s pyramid of social responsibility. Based on the scheme of levels of environmentally responsible behavior of organizations, direct and indirect economic motives for such behavior are derived.