Target model for ensuring sustainable competitiveness of an enterprise in the digital environment

Abstract

Importance: the current global economic order is undergoing significant changes caused by digital transformations. This, in turn, affects the stability of the existence of a business entity in terms of its competitiveness in the digital market environment. The subject of the study is the process of modeling the sustainable competitiveness of an enterprise. Purpose: to form a target model for ensuring the sustainable competitiveness of an enterprise in the digital environment. Research design: the article considers theoretical and practical aspects of the importance of forming a model in the activities of enterprises. The authors emphasize that there are currently no studies devoted to modeling the sustainable competitiveness of an enterprise in the digital environment. The importance of using a morphological approach for effectively understanding the process of ensuring sustainable competitiveness is substantiated. Results: a target model for ensuring the sustainable competitiveness of an enterprise in the digital environment has been developed. The model helps to see the fundamental characteristics of phenomena that make it possible to operate them in the course of direct applied operations that ensure a sustainable format for the functioning of any business entity. The structuring of the generated model is substantiated, based on the methodological apparatus and mathematical tools, which in turn contribute to maintaining the vector of sustainable competitiveness of industrial enterprises in the digital environment. The fundamental point in the generated model is its transformational possibility for specific economic conditions.