Instruments of innovative marketing approach to forming and estimating of quality of education services in the labour market system

Abstract

Changes of structure of the market and updating of approaches to promotion and rendering of educational services, demand changes in the marketing policy of educational establishments and in the organi­zation of system of sales of educational services. The effective system of construction of marketing activity of educa­tional establishment allows not only to consider and use external, market factors, but also to balance them with the internal environ­ment of educational establishment in a binding to needs and features of the market.Consequence of application of the innovative marketing approach to formation and an estimation of quality of educational services in sys­tem of a labour market more effective results of educational establish­ment.