COMPETITION ANALYSIS OF GOODS

Abstract

Purpose: economic analysis of competitive products within the rationale of this activity from the perspective of assessing the level of financial stability of both the economic entity and the behavior of competitors and consumers. Discussion: we divided the analyzed indicators in the group of factors influencing the competitiveness of the product, the coefficients of financial stability of the business entities, the price levels of goods. Results: we presented that the analysis of the competitiveness of the goods contributes to the definition of market risks and threats of the business activity, identifies weak competitors sites and new market opportunities, and helps to ensure a competitive advantage for the manufacturer.