Analysis of product promotion in the internal and external markets

Abstract

Purpose: The article deals with the study of existing channels and methods of selling finished products and search of the ways to increase sales in domestic and foreign markets. Discussion: Modern business conditions facilitate the transition from the use of marketing as an auxiliary tool for solving traditional business problems to the integrated use of marketing tools for the search of sources of growth and profitability increase, taking into account the internal and external conditions of the enterprise. Thus, the marketing activity of an enterprise is a creative management activity, the task of which is to develop the market for goods, services and labor, by assessing the needs of consumers, as well as to conduct practical activities to meet these needs. Marketing activity coordinates the possibilities of production and distribution of goods and services, and determines specific mechanism for promotion of goods or services. Results: The authors researched and analyzed the sales activity of Grodno Shoe Factory «Neman», determined the importance of using various methods and distribution channels of finished products, as well as measures of volume of sales increase and, in particular, the share of export component.