Development of measures to improve the system of drug promotion in the pharmaceutical market in Syria in the time of the crisis conditions

Abstract

Purpose: study aspects of medical promotion in the Syrian pharmaceutical market, including conditions of this marketing mix element in terms of the ongoing war and medical promotion methods at the level of producers and pharmacies. Discussion: in this article we founded that the "push" strategy prevails in the system of medical promotion. Participants involved in the developing of medical promotion approaches in the Syrian pharmaceutical market are only pharmaceutical manufacturers and providers. Results: on the Syrian market is no internal competition and to promote methods of pharmacy level. In the course of research guidelines for working on this pharmaceutical market were obtained