On risk in behavioral effects

Abstract

Purpose: paper is devoted to the problem of researching risks in behavioral effects. Discussion: there are different approaches to the definition of risk and it is make to research rational and behavioral approaches and distinctive features of behavioral Economics. This will allow to identify the main causes of risk and the main stages of the risk management process. Results: we reveal the main causes of risk in behavioral effects and suggest recommendations at the stage of risk assessment also offer some risk management strategies.