Комбинированный подход к оценке конкурентоспособности бизнес-структур в регионе

Abstract

Purpose. This paper is devoted to the variety of approaches to the assessment of the competitiveness of the organization. These advantages and disadvantages of evaluating the competitiveness of enterprises in the framework of these approaches. Discussion: In theory, it is believed that, in practice, only a small fraction of the applied current approaches, this may be due to low literacy managers of the company in this area, insufficient monitoring of the competitive environment, and no high-benchmarking. Results: We propose a combined integrated approach to the assessment of the competitiveness of organizations in today's market conditions