BUSINESS COMMUNICATION IN A LUDIC MIRROR

Abstract

Сommunication as a mutual interaction between speakers of language and culture, being the most important condition, environment and one of the numerous factors that determine the result of cosocialization of each person, and in life in general, is implemented in any socio-cultural space in a variety of activities. Success ful cooperation in business, conclusion of contracts and deals is certainly infl uenced by the correct and adequate use of both non-verbal and verbal means and ways to achieve the goal. Along with oratorical skills, competent speech, humor is an integral part of successful communication in management. Taking into account the conclusions of business communication researchers about the importance of humor in the organization of various formats of communication in business communication, the purpose of the article is formulated as a desire to identify the contribution of means and ways of constructing the comic in the implementation of productive business strategies. The results of the analysis of the means of constructing the comic are interpreted with reference to the fi ndings of many researchers of business communication about humour in the business environment as a means of managing business communication. The linguistic means of constructing the comic in business communication are described as having a wide functional potential, since humour not only helps to maintain a favourable environment in the team, helps to establish relationships with colleagues, but also makes it easier for managers to achieve great success in business. The study pays special attention to identifying the parameters of appropriateness of humor in business communication, particularly in the communication of sellers and buyers. Through a comprehensive and multidimensional analysis of examples of humorous descriptions of business communication in German culture, the extent to which humor is universal and/or culturally specifi c is revealed.