Criteria and Indicators for Assessing the Effectiveness of Marketing Operations of Enterprise

Authors

  • Виктор Владимирович Гаврилов
  • Инна Викторовна Гончарова
  • Юрий Анатольевич Макаренко

Keywords:

marketing, evaluation of marketing effectiveness, criteria and indicators for evaluating the effectiveness of marketing

Abstract

As part of the proposed methodical approach meets modern trends developed the system of criteria and indicators for evaluating the effectiveness of marketing activities.

References

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Published

2015-04-13

Issue

Vol. 7 (2012): july

Section

Статьи

How to Cite

Criteria and Indicators for Assessing the Effectiveness of Marketing Operations of Enterprise. (2015). Modern Economics: Problems and Solutions, 7, 99-108. https://journals.vsu.ru/meps/article/view/7697