The dynamic determined optimizing model of definition the advertising firm budget

Abstract

In the article the problem of optimum control by advertising expenses of firm in continuous time without restriction of terminal sales volume is formulated in a general view. Dynamics of model is set by the differential equation describing change ofcompany sales. Two specifications of the general problem of the optimum control, based on advertising model Vidal - Wolf and the modified model Vidal -Wolf, with the decision are provided.