Социальный капитал как инструмент ограничения оппортунистического поведения на рынках доверительных благ

Abstract

The article is devoted to the study of the role of the article is devoted to the study of the role of social capital as a tool to limit the opportunism of the subjects of the market of credence goods. In the fi rst part of the article the authors theoretically substantiate the effectiveness of social capital in markets with a high degree of uncertainty, studied the structure of social capital, highlighted the levels of depersonalized and personalized trust. The second part of the article is devoted to the defi nition of subjects and directions (tools) of formation of depersonalized and personalized trust in the modern markets of credence goods.