Methodological approach to the implementation of the development strategy of commercial organizations

Abstract

Due to the increasing turbulence of the external environment, optimal tools are needed for the implementation of strategic plans of commercial organizations, since the efficiency of entrepreneurs affects the overall state of the country's economy. The probability of implementing the formed development strategy of the organization increases with the use of the most appropriate methods and methodological approaches based on balanced indicators that will ensure the translation of the company's strategy into clearly defined goals, objectives, actions and activities. Purpose: to study and compare the management systems available in science for the strategic development of the company, to propose a methodological approach to the implementation and control of the development strategy of organizations based on the integration of the most optimal systems. Research design: the most popular methods and models of implementation of the development strategy based on balanced indicators are investigated, their advantages and disadvantages are revealed. Often, the studied systems repeat each other in many ways: it is proposed to divide the organization's activities into several enlarged blocks, form goals based on them and decompose them into tasks and actions. Results: a methodological approach to implementing the strategy based on the integration of BSC, Hoshin Kantri and OKR is proposed, which, in our opinion, eliminates the disadvantages of these systems as much as possible and increases their advantages, which increases the likelihood of achieving the company's strategic goals.