actors that affect the sustainable development of entrepreneurial structures
Keywords:
entrepreneurial structure, external environment, internal environment, direct action factors, indirect action factors, sustainable development, efficiency of activity, macroenvironment of enterprise, microenvironment of enterprise, marketing
Abstract
The article describes the factors affecting the development of entrepreneurship in general and enterprises in particular. The mechanism of interaction between external and internal environment of enterprise on the basis of the model «input-output» is considered. The notion of strategic and tactical marketing as well as the characteristic of effective activity of entrepreneurship is explained.Downloads
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Published
2015-05-04
How to Cite
Попкова, Е. Г., & Бешанова, Ю. М. (2015). actors that affect the sustainable development of entrepreneurial structures. Modern Economics: Problems and Solutions, 10, 51-62. Retrieved from https://journals.vsu.ru/meps/article/view/4487
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