Formation of Innovative Financial Behavior of Bank Credit and Financial Institutes in the Retail Market of Bank Services

Abstract

In article processes of formation of financial behavior of credit and financial institute in the conditions of a competition in the retail market of bank services are considered. In the light of transformation of the market of sellers in the market of consumers in the market of a bank retail more and more banks pass from traditional financial behavior to formation of the innovative. The innovative model of financial behavior on the basis of marketing competitive strategy of a financial supermarket is offered by the author.