Quantitative estimation of the region trade attractiveness

Abstract

Purpose: the article is devoted to the quantitative study exit a trading company into new markets. Discussion: the article discusses the shortcomings of existing approaches to determine the attractiveness of regional markets sales. It is proved that improve the accuracy and reliability of assessing the attractiveness of a new market possible due to the integrated use of the apparatus of economic and mathematical modeling and forecasting. Results: the method of quantifying the trade attractiveness of regional markets. Empirical studies suggest that it could be used in practical calculations, and, despite some of the complexity of the economic and mathematical tools are quite capable of marketing department of a large trading company.