Social media as a promotion of small business in a crisis condition

Abstract

Purpose : in the article there is considered issue of small business products and services promotion with the using of new information technologies in the conditions of crisis. Discussion : in order to minimize costs of small business in the conditions of crisis there is provided to carry out the promotion of goods and services using the social network. The authors have considered some of economic activities of small businesses and social networks. In our opinion, the mentioned activities are preferable for development of small businesses. Results: the basic ways of products and services promotion on social networks have been found out and there are given some recommendations on the most successful and rapid onset of the consumer audience attracting campaign. The proposed method of indicator calculation, which shows the number of potential buyers, will allow calculating of the approximate number of potential buyers for any business account in Instagram.