Issue of competitiveness evolution in company holding the dominant position in the market

Abstract

Purpose: this article is devoted to problems of evolution of competitiveness in the companies holding a dominant position in various markets which are the important direction of the comprehensive and complex economic analysis. Discussion: with the assumption that the dominant companies are not interested in evolution of the competitive advantages, the author proves boundary situations when the market strength of competitors can become stronger, systematizes sources of development (maintenance) of competitive advantages. It will allow regardless of time to meet expectations of buyers, to provide high quality of production (works or services), to use advanced technologies and developments in branch, to provide stable development of business and jobs. Results: authors offered group of approaches to competitiveness definition, systematized sources of increase in competitive advantages. Organizational aspects of the economic analysis of competitiveness and economic interests of users are disclosed.