The technologies of tourist product sales, oriented toward experience economy

Abstract

Purpose: the author aims to consider the features of the technology of tourism product sales in the modern experience economy, to allocate sales stages in relation to industry specifics. It also contains the analysis of the impact of the experience economics on the technology of sales and financial results of the company. Discussion: services in itself are no longer enough for a modern market to run a successful business. Consumers who are tired of standardized products tend to get the type of service created specifically for them. Therefore, currently actively produces a new economy – the economy of impressions, focused on the feelings of the consumer, which is especially important in the tourism industry. Results: the author proposes the stages of tourism product sales techniques, considers the distinctive features of the influence of trends in the economy of impressions. The article contains the developed refined classical formula for the circulation of financial resources in tourism. The article presents economic impact of tourist impressions on the formation of the company’s capital. To reduce the negative effect of the proposed procedure for the consideration of complaints of tourists on the principle of «gift».