Comparative analysis of aviation services leaders in the European region

Abstract

Purpose: the article aims to research the economic strategies of low-cost aviation companies in the European region – members of leading holdings «Air France – KLM» и «Lufthansa Aviation Group»; highlight similarities and advantages within strategies that affect economic growth. Discussion: «Air France – KLM» и «Lufthansa Aviation Group» include companies of primary segments and low-cost agents. Consumer demand demonstrates sustained interest of european population in the segment of low-cost transportation. Thus the diversification of services is an important element of economic competition. Aviation companies have to optimize the route network and expand loyalty programs. Work is based on SWOT-analysis of «Air France – KLM» and «Lufthansa Aviation Group», road maps and development strategies of leading companies. Results: aviation services market integration allows companies to maximize profits. At the same time holding success depends on client-focused strategy and researching of new (non-standard) solutions.