New functions of digital organizational culture

Abstract

Purpose: the article explores the urgent issues of the necessary addition and renewal of traditional views on the functional purpose of organizational culture in the context of the formation of the digital economy. Discussion: organizational culture as a special paradigm of the company’s life has already been studied in sufficient detail and in detail, initially in the West, and then in Russia. This also applies to the management context of the system analysis of this issue, including numerous descriptions and justification of its possible functions. At the same time, the rapid development of the digital economy, including in the (post)covid era, will inevitably reformat, «resets» the semantic content of the organizational culture and imposes new requirements on its management, making it «thinner» and more flexible. Such digital transformations should be based on creative search and skillful implementation of non-traditional, «fresh», «unbiased» functions of organizing culture as its most important managerial «capital». Results: the author presents a meaningful vision of this problem in retrospect and especially in perspective discourses. The actual «digital» functions of organizational culture as the most important factor of its effectiveness are also proposed and analyzed in detail in the new virtual business reality, including their ethical risks.