THE MARKETING POTENTIAL OF REGIONAL ECONOMIC SYSTEMS

Abstract

Purpose the aim of the Work is devoted to the modern theory of marketing, which uses different economic methods, models and algorithms for planning of the company. Discussion: in assumption, it is considered that, in practice, only a small fraction of the best economic tools, which may be associated with a low marketing management skills for many of the market entities. Results: the proposed approach to the formation of the marketing potential of an enterprise in conditions of market relations.