Маркетинговый анализ рынка страхования жизни в России

Abstract

Purpose: The aim of the article is to review the life insurance market and its prospects in Russia and to analyze the structure and dynamics of the major segments of this market for the 1st decades of years 2012 - 2016. Discussion: despite the fact that the share of Russian life insurance market in GDP lags behind western indicators, it is one of the fastest growing segments in insurance market and in the national economy. Developing life insurance product line, insurance companies are able to bring significant long-term resources and to invest them into other segments of financial market for its promotion. Results: the analysis of the Russian life insurance market considers the investment insurance to be the dominant segment of the life insurance market, and this trend will progress until the new sales driver appears. The article suggests the ideas to keep positive dynamics of development of the life insurance market.