Complex of personnel marketing

Abstract

This paper examines the complex marketing personnel, which is different from the traditional. The complex marketing staff is appropriate to include three concepts: 3C, 3I and 6P. «3C» includes staff team, organizational and corporate culture and market conditions of labor. «3I»: investment in human capital, entrepreneurship, and inhouse staff-image. “6P”: regular staff, potential employees, workplace, motivation system, the physical environment and the positioning and promotion. The article also considers procedural approaches to the implementation of marketing staff. Among which version R. Byunnera - Byunner version E. Dittmanns, method D. Zimmerman. R. Byunner distinguishes two stages of the marketing staff: information and communication phase stage. E. Dittmanns approach consists of seven steps involves determining staffing needs and the distinction between alternative possibilities of action to address staffing needs. D. Zimmerman concept focuses on drawing up a plan of action to implement marketing staff. The paper also describes the evaluation of the effectiveness of different authors of measures on realization of personnel marketing; also the author offers his techniques.