Marketing of pioneer product in today ’s economy

Abstract

In this article the authors raise the problem of pioneer product marketing in terms of the economic environment stabilization in postcrisis period. The problem of consumer preferences transformation in different time periods is considered and the main features of the post-crisis demand for consumer goods are researched. The structure of the traditional system of pioneer product marketing in terms of modernity is submitted in details, the main elements of its components are presented. The authors give six major variants of pioneer product marketing. It's presented a combined system sales products and it's justified the expediency of its application in the development of modern economic scene.