Incoming marketing and a customer experience flywheel as a since marketing tool

Abstract

Purpose: specify the specifics of inbound marketing and the flywheel of customer experience and develop recommendations for improving the effectiveness of their use. Discussion: using sincerity marketing tools such as inbound marketing and customer experience becomes the key to developing a brand and company strategy to attract customers naturally, without aggressive advertising and product push. Results: the differences between inbound marketing and traditional marketing are indicated. Strategies for each sector of the flywheel are considered. For each of the areas of the flywheel of inbound marketing (attraction, involvement and admiration), specific implementation tools are proposed. Recommendations for improving the effectiveness of inbound marketing and the use of the customer experience flywheel are presented.