Technologies of development and realization of advertising campaigns

Authors

Keywords:

advertising campaign, technology of advertising campaign, the technological circuit of advertising campaign, stage of advertising campaign

Abstract

In clause the widespread technologies of development and realization of advertising campaigns of the modern authors are considered. The author's technological circuit of development of advertising campaigns in modern economic conditions is submitted. Each stage of advertising campaign is considered. The practical results of use of author's technology are given.

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Author Biography

  • Elena Sergeevna Sergienko, Don State Agrarian University

    аспирантка, специалист Филиала ВГТРК ГТРК «Дон-ТР»

References

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Published

2009-06-30

Issue

No. 2 (2009): July-December

Section

S

How to Cite

Sergienko, E. S. (2009). Technologies of development and realization of advertising campaigns. Eurasian Journal of Economics and Management, 2, 69-76. https://journals.vsu.ru/econ/article/view/9417