Technologies of development and realization of advertising campaigns

  • Elena Sergeevna Sergienko Don State Agrarian University
Keywords: advertising campaign, technology of advertising campaign, the technological circuit of advertising campaign, stage of advertising campaign

Abstract

In clause the widespread technologies of development and realization of advertising campaigns of the modern authors are considered. The author's technological circuit of development of advertising campaigns in modern economic conditions is submitted. Each stage of advertising campaign is considered. The practical results of use of author's technology are given.

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Author Biography

Elena Sergeevna Sergienko, Don State Agrarian University

аспирантка, специалист Филиала ВГТРК ГТРК «Дон-ТР»

Published
2009-06-30
How to Cite
Sergienko, E. S. (2009). Technologies of development and realization of advertising campaigns. Eurasian Journal of Economics and Management, (2), 69-76. Retrieved from https://journals.vsu.ru/econ/article/view/9417
Issue
No 2 (2009): July-December
Section
S