Using intermediaries for service distrbution

  • Ivan Dmitrievich Kotlyarov National Research University Higher School of Economics
Keywords: service, service product, channel of distribution, intermediary

Abstract

The present paper contains an analysis of possibility to use intermediaries for distribution of services. Difference between sale of service and sale of a right to get a service is described. Four types of service intermediaries are analyzed: vendors, integrators, authorized resellers and transaction intermediaries. We demonstrate that the basic function of a service reseller is to organize access to service provider ’s resources for the customer.

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Author Biography

Ivan Dmitrievich Kotlyarov, National Research University Higher School of Economics

Cand. Sci. (Econ.), Assoc. Prof., Department of Financial Markets and Financial Management

Published
2013-03-31
How to Cite
Kotlyarov, I. D. (2013). Using intermediaries for service distrbution. Eurasian Journal of Economics and Management, (1), 195-203. Retrieved from https://journals.vsu.ru/econ/article/view/9507