Branding the city as a tool of forming image (the case of the city of Lugansk)

  • A.P. Kobylyatskiy Institute of Economic and Legal Studies, National Academy of Sciences of Ukraine
Keywords: concept, brand, image, city

Abstract

This article investigates the category of «brand» and «image». The article explains brand conception ofLuhansk. The article substantiates the necessity in creating a positive image of the city.

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Author Biography

A.P. Kobylyatskiy, Institute of Economic and Legal Studies, National Academy of Sciences of Ukraine

Postgraduate Student

Published
2014-03-31
How to Cite
Kobylyatskiy, A. (2014). Branding the city as a tool of forming image (the case of the city of Lugansk). Eurasian Journal of Economics and Management, (1), 48-56. Retrieved from https://journals.vsu.ru/econ/article/view/9689
Issue
No 1 (2014): January-March
Section
S