Branding the city as a tool of forming image (the case of the city of Lugansk)

Authors

  • A.P. Kobylyatskiy Institute of Economic and Legal Studies, National Academy of Sciences of Ukraine

Keywords:

concept, brand, image, city

Abstract

This article investigates the category of «brand» and «image». The article explains brand conception ofLuhansk. The article substantiates the necessity in creating a positive image of the city.

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Author Biography

  • A.P. Kobylyatskiy, Institute of Economic and Legal Studies, National Academy of Sciences of Ukraine

    Postgraduate Student

References

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Published

2014-03-31

Issue

No. 1 (2014): January-March

Section

S

How to Cite

Kobylyatskiy, A. (2014). Branding the city as a tool of forming image (the case of the city of Lugansk). Eurasian Journal of Economics and Management, 1, 48-56. https://journals.vsu.ru/econ/article/view/9689