Territorial marketing or marketing of territories: unity and distinctions

Authors

Keywords:

region, territory, territorial marketing, marketing of the territory

Abstract

The article is devoted to the analyses of the definitions of territorial marketing and marketing of the territory in domestic and foreign literature, as well as their common features and differences. It also deals with the main functions and elements of territorial marketing and marketing of the territory.

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Author Biographies

  • Pavel Anatolevich Kanapuhin, Voronezh State University

    Dr. Sci. (Econ.), Full Prof.

  • Olesia Vladimirovna Gorte, Voronezh State University

    Assist. Prof. Department of Marketing

References

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Published

2015-12-31

Issue

No. 4 (2015): October-December

Section

S

How to Cite

Kanapuhin, P. A., & Gorte, O. V. (2015). Territorial marketing or marketing of territories: unity and distinctions. Eurasian Journal of Economics and Management, 4, 131-134. https://journals.vsu.ru/econ/article/view/10467

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