Методы прогнозирования в маркетинговых исследованиях

Светлана Анатольевна Гайворонская; Ирина Валерьевна Шилова

Authors

Svetlana Anatolevna Gayvoronskaya Voronezh State University
Irina Valerevna Shilova Voronezh State University

Keywords:

statistical methods in marketing research, forecasting, discriminant analysis, regression analysis

Abstract

The article concerns the possibility of applying predictive statistical tools for marketing studies using products testing techniques. The authors present the particularity of regression and discriminant analysis to determine the factors that have the greatest impact on the purchasing decision.

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Author Biographies

Svetlana Anatolevna Gayvoronskaya, Voronezh State University

Cand. Sc. (Eng.), Assoc. Prof. Department of International Economics and Foreign Economic Activity
Irina Valerevna Shilova, Voronezh State University

Assist. Prof. Department of International Economics and Foreign Economic Activity