КОНЦЕПЦИЯ ИНСТИТУЦИОНАЛЬНОГО МАРКЕТИНГА: РЫНОЧНЫЙ МЕХАНИЗМ И ОСНОВНЫЕ КОМПОНЕНТЫ

Authors

  • Е. Э. Головчанская Belarusian State University image/svg+xml

Keywords:

institutional marketing, institutional market, institution, demand, supply, transaction, goods, properties

Abstract

the article substantiates the possibility of forming institutional marketing, which, in the author's opinion, logically complements the market mechanism of the institutional economy with applied tools. The interaction of the demand and supply of the institutional market, the specificity of the «institution» as a commodity are explored. The main components of the concept of institutional marketing are proposed: objects, subjects, goals, principles, functions.

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Author Biography

  • Е. Э. Головчанская, Belarusian State University

    Candidate of Economic Sciences, Associate Professor of the Innovation Man- agement Department

References

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Published

2019-06-15

Issue

No. 2 (2019): April - June

Section

Marketing and Logistics

How to Cite

Головчанская, Е. Э. (2019). КОНЦЕПЦИЯ ИНСТИТУЦИОНАЛЬНОГО МАРКЕТИНГА: РЫНОЧНЫЙ МЕХАНИЗМ И ОСНОВНЫЕ КОМПОНЕНТЫ. Eurasian Journal of Economics and Management, 2, 59-64. https://journals.vsu.ru/econ/article/view/2439