СОВРЕМЕННЫЕ ТЕНДЕНЦИИ РАЗВИТИЯ РОССИЙСКОГО РЫНКА ИНТЕРНЕТ-ТОРГОВЛИ

Abstract

The article analyzes the current situation of the Russian Internet market. Methods of theoretical, comparative and statistical analysis determine the main indicators characterizing the degree of development of this segment, including in relation to other countries. The structure and features of market development in modern conditions are revealed. Based on the interdisciplinary approach, based on the provisions of the economics of trade and information technologies, the study identified factors that hamper the development of Internet trade in Russia and substantiated the need to reform and implement effective state policy in this area.