АНАЛИЗ КОНКУРЕНТОСПОСОБНОСТИ ИГРОКОВ РОЗНИЧНОГО РЫНКА СПОРТИВНЫХ ТОВАРОВ В РОССИИ И США

Authors

  • А. В. Гугелев Saratov Socio-Economic Institute (Branch) of the Federal District the VPO named after G. V. Plehanova
  • С. В. Чистякова Saratov Socio-Economic Institute (Branch) of the Federal District the VPO named after G. V. Plehanova
  • О. С. Щукин Voronezh State University image/svg+xml

Keywords:

competitiveness, quality, sporting goods market

Abstract

Held in this article the analysis of activities and promotion of the leading players in the sporting goods market in the United States and Russia allows to make conclusions and give recommendations of Russian businessmen in the market of sports goods. It generates specific conditions for competition and selects the specificity and uniqueness of this activity.

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Author Biographies

  • А. В. Гугелев, Saratov Socio-Economic Institute (Branch) of the Federal District the VPO named after G. V. Plehanova

    Doctor of Economic Sciences, Professor of Management

  • С. В. Чистякова, Saratov Socio-Economic Institute (Branch) of the Federal District the VPO named after G. V. Plehanova

    Candidate of Economic Sciences, Associate Professor of Management

  • О. С. Щукин, Voronezh State University

    Doctor of Economic Sciences, Professor of the Labour Economy and Management Department

References

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Published

2019-12-15

Issue

No. 4 (2019): October - December

Section

Marketing and Logistics

How to Cite

Гугелев, А. В., Чистякова, С. В., & Щукин, О. С. (2019). АНАЛИЗ КОНКУРЕНТОСПОСОБНОСТИ ИГРОКОВ РОЗНИЧНОГО РЫНКА СПОРТИВНЫХ ТОВАРОВ В РОССИИ И США. Eurasian Journal of Economics and Management, 4, 128-132. https://journals.vsu.ru/econ/article/view/2492