ЦИФРОВЫЕ КОММУНИКАЦИИ В МАРКЕТИНГЕ ТЕРРИТОРИЙ

Abstract

The implementation of the concept of openness of Federal Executive bodies is aimed, among other things, at increasing the satisfaction of civil society with the quality of public administration. Openness involves the establishment of feedback and the participation of reference groups in the processes of development, examination of decisions, in public control over the activities of authorities. The effectiveness of achieving the goals and objectives of the Concept is associated with changes in the forms, tools, content of interaction with target audiences and significantly increases when using digital marketing tools. The article systematizes the tools of digital communications in the marketing of territories, justified the criteria for the choice of communication channels, the prerequisites for the transition to omnichannel marketing strategy.