Computer games as a modern platform for delivery of virtual goods

Abstract

Аrticle is devoted to theoretical and practical judgment of a role of computer games in modern economy, in forming and stimulation of demand for such new goods as the virtual benefits. It is shown that scope of computer games extends, they take more and more time and money in the consumer budget of Russians in comparison with habitual forms of cultural leisure (movie theaters, theaters). Computer games, being means of simulation of these or those non-material requirements, force the player to experience the most various emotions that is directly connected with deep archetypes of human behavior. On the basis of the conducted research the author revealed functions of a computer game in relation to maintenance and forming of demand for the virtual benefits.