Modern trends of marketing

Authors

Keywords:

marketing, marketing concepts, integrated marketing, socially oriented marketing, consumer value, marketing of the relations, internal marketing

Abstract

The present article discusses the questions of marketing development; investigates the factors that influence on the process and tools of marketing in the modern conditions; shows the current trends and approaches in the marketing organization.

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Author Biographies

  • Natalia Nikolaevna Belova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof., Departament of Management

  • Lyudmila Borisovna Kudryavtseva, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof., Departament of Management

References

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Published

2014-03-31

Issue

No. 1 (2014): January-March

Section

S

How to Cite

Belova, N. N., & Kudryavtseva, L. B. (2014). Modern trends of marketing. Eurasian Journal of Economics and Management, 1, 132-137. https://journals.vsu.ru/econ/article/view/9701