Modern trends of marketing

  • Natalia Nikolaevna Belova Voronezh State University
  • Lyudmila Borisovna Kudryavtseva Voronezh State University
Keywords: marketing, marketing concepts, integrated marketing, socially oriented marketing, consumer value, marketing of the relations, internal marketing

Abstract

The present article discusses the questions of marketing development; investigates the factors that influence on the process and tools of marketing in the modern conditions; shows the current trends and approaches in the marketing organization.

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Author Biographies

Natalia Nikolaevna Belova, Voronezh State University

Cand. Sci. (Econ.), Assoc. Prof., Departament of Management

Lyudmila Borisovna Kudryavtseva, Voronezh State University

Cand. Sci. (Econ.), Assoc. Prof., Departament of Management

Published
2014-03-31
How to Cite
Belova, N. N., & Kudryavtseva, L. B. (2014). Modern trends of marketing. Eurasian Journal of Economics and Management, (1), 132-137. Retrieved from https://journals.vsu.ru/econ/article/view/9701
Issue
No 1 (2014): January-March
Section
S