Evolution of the concept of diversification in economic thought

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Keywords:

diversification, business strategy, diversity, matrix

Abstract

The article reveals the essence of the concept diversification, history of its appearance and formation. Lack of an integrated approach to the study, simplified treatment, superficial understanding of a substance defines the complexity of the study the notion of diversification. We gave the following definition of this concept: the process of implementation new fields of industrial, economic, financial, investment and other activities of an economic entity which has the goal of reducing risk, improving market stability and competitiveness.

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Author Biographies

  • V.N. Mahnushina, Kuban State Technological University

    Postgraduate Student

  • Anna Nikolaevna Shinkevich, Kuban State Technological University

    Cand. Sci. (Econ.), Assoc. Prof., Department of Marketing and Enterprise Management

References

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Published

2014-09-30

How to Cite

Mahnushina, V., & Shinkevich, A. N. (2014). Evolution of the concept of diversification in economic thought. Eurasian Journal of Economics and Management, 3, 5-9. https://journals.vsu.ru/econ/article/view/9759