Evolution of the concept of diversification in economic thought

  • V.N. Mahnushina Kuban State Technological University
  • Anna Nikolaevna Shinkevich Kuban State Technological University
Keywords: diversification, business strategy, diversity, matrix


The article reveals the essence of the concept diversification, history of its appearance and formation. Lack of an integrated approach to the study, simplified treatment, superficial understanding of a substance defines the complexity of the study the notion of diversification. We gave the following definition of this concept: the process of implementation new fields of industrial, economic, financial, investment and other activities of an economic entity which has the goal of reducing risk, improving market stability and competitiveness.


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Author Biographies

V.N. Mahnushina, Kuban State Technological University

Postgraduate Student

Anna Nikolaevna Shinkevich, Kuban State Technological University

Cand. Sci. (Econ.), Assoc. Prof., Department of Marketing and Enterprise Management

How to Cite
Mahnushina, V., & Shinkevich, A. N. (2014). Evolution of the concept of diversification in economic thought. Proceedings of Voronezh State University. Series: Economics and Management, (3), 5-9. Retrieved from https://journals.vsu.ru/econ/article/view/9759