Socially responsible enterprise: brand, strategy, organizational culture

Authors

  • Lyudmila Konstantinovna Vitkovskaya Siberian Federal University image/svg+xml

Keywords:

economic and social values, business social responsibility, social partnership, company social assets, socially responsible enterprise, brand management, stakeholders

Abstract

This article is about essence and characteristics of socially responsible enterprise' activity within social partnership concept of «Business - Government» for better people living. For this purpose author study the role of brand management and leadership for socially responsible enterprise. Particularly the article discover important elements of socially responsible enterprise: mission, goals, strategy, structure and culture.

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Published

2009-01-31

Issue

No. 1 (2009): January-June

Section

S

How to Cite

Vitkovskaya , L. K. (2009). Socially responsible enterprise: brand, strategy, organizational culture. Eurasian Journal of Economics and Management, 1, 35-39. https://journals.vsu.ru/econ/article/view/9841