Revealing of companies and products competitiveness criteria on the market of tourist services

Abstract

The competitiveness of organizations is directly related to product quality, its price, product promotion, power of distribution network, i.e. the criteria of product competitiveness. For the effective measurement of the degree of competitiveness it is important to define appropriate criteria, knowledge and records of which will help to develop an organization strategy timely and competently and to choose a form of competition, depending on the phase of product life cycle.