The marketing aspects of managing the investment attractiveness of the region

Abstract

The dynamics of the regions development can have both positive and negative trends, speed and direction of which depends on the location in the region, new economic branches, growing supply of jobs, an attractive quality of life and as a consequence, the influx of investment, residents and visitors. The region becomes a commodity, which has its value and usefulness. Therefore, in this article are discussed problems about the marketing of regions as an integral part of economic policy, its specificity and characteristics.